Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication



Primary Advisor

Kevin Cooper


The purpose of this study was to identify the key features of an iPhone game that make it successful. A survey was given to iPhone users who gave responses to determine the most important factors in choosing a game. The participants rated the games based on Name, Color scheme, Sounds, Ability to level up, Competing against other people, Strategy involved, Rewards for success. The results of this study can be used to determine what users value most in iPhone games and help developers choose features to use when creating a new iPhone game.