Department

Graphic Communication Department

Degree Name

BS in Graphic Communication

Date

6-2013

Advisor(s)

Xiaoying Rong

Abstract/Summary

The purpose of this study was to determine the reasons for why a company would not implement beverage packaging with recycled content and/or bioplastic and whether or not size of a company plays a factor in its ability to implement sustainable beverage packaging. A face-to-face interview was carried out with industry professionals, as well as an email interview with a beverage company in order to gain insight from two perspectives regarding the main barriers to implementation and effect of size. Trends and companies within the beverage packaging industry were researched to discover what kinds of changes have been made, for what reasons, and the challenges in implementing such sustainable solutions. Research was used to make correlations between projections and responses collected from the four industry professionals interviewed and actual trends within the industry. The results of this study can be used to identify main barriers that prevent companies from implementing sustainable packaging so that additional research can be done to target each specifically in order to come up with solutions that will allow for more sustainable products in the future.

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