College - Author 1
College of Agriculture, Food and Environmental Sciences
Department - Author 1
Experience Industry Management Department
Degree Name - Author 1
BS in Recreation, Parks, and Tourism Administration
Brian Greenwood, College of Agriculture, Food and Environmental Sciences, Experience Industry Management Department
The recent growth of sustainability awareness has impacted the core values of the cruise industry. To reflect the importance of protecting the earth and all its inhabitants, cruise lines have begun establishing sustainability practices. The purpose of this study was to examine the sustainability practices implemented by Disney Cruise Line. Research for this study was conducted using a case study guide, developed by the researcher, to analyze the environmental, economic, and social pillars of sustainability. The study found that Disney Cruise Line utilized effective sustainability practices that benefited the ocean, local communities, onboard guests, and crew. With an award-winning conservation fund and detailed educational programs, Disney Cruise Line has fulfilled sustainability needs. Disney Cruise Line should continue to implement the three pillars of sustainability to reduce carbon footprint, promote community development, and increase workplace inclusivity.