College - Author 1

College of Agriculture, Food and Environmental Sciences

Department - Author 1

Experience Industry Management Department

Degree Name - Author 1

BS in Recreation, Parks, and Tourism Administration



Primary Advisor

Keri Schwab, College of Agriculture, Food and Environmental Sciences, Experience Industry Management Department


In recent years, society has followed the development of user experience practices in technology companies. User experiences contribute to emotional connections between the company and the consumer, memorable experiences associated with the brand, and the design of products. The purpose of this study was to examine the best practices of user experience for Apple Inc. The research for this study was conducted using a best practice case study guide developed by the researcher that examined the user experience Apple provides. The results of this study indicate there are numerous ways Apple creates user experiences. Apple was recognized as a leading brand of user experience in the technology industry. As competition in the industry increases, it is essential that Apple give consumers innovative and memorable experiences.