College - Author 1

College of Agriculture, Food and Environmental Sciences

Department - Author 1

Experience Industry Management Department

Degree Name - Author 1

BS in Recreation, Parks, and Tourism Administration



Primary Advisor

Brian Greenwood, College of Agriculture, Food and Environmental Sciences, Experience Industry Management Department


Social media has become a crucial tool in the marketing world and can help companies of all sizes grow in a variety of different ways. Specifically looking at small business farms, social media is extremely important in allowing transparency and showing the consumers how their food is raised. The purpose of this study was to examine the social media and online marketing strategies of selected meat processing small businesses. A comparative analysis was conducted on Ballerina Farm and Five Marys Farms. The research was conducted utilizing information from both farms’ websites and Instagram pages. A comparative analysis was performed using a tool created by the researcher. The results showed that both farms are successful in reaching their target audience and keeping them engaged. The researcher advised that both companies should communicate more with their followers and post content that resonates with customers.