College - Author 1
College of Agriculture, Food and Environmental Sciences
Department - Author 1
Experience Industry Management Department
Degree Name - Author 1
BS in Recreation, Parks, and Tourism Administration
Date
3-2019
Primary Advisor
Kevin Lin
Abstract/Summary
The continuously evolving experience industry is proving to be a growing field when it comes to the planning of corporate events and meetings. Professional certifications allow for corporate event planners to test their knowledge of best practices for the future of companies. The purpose of this study was to examine how the Events Industry Council (EIC) administers and markets the Certified Meeting Professional (CMP) accreditation to corporate event planners in the experience industry. Research for this study was gathered using a case study analysis established by the researcher, which highlighted professional certifications and the benefits they have on industry-related professionals. The results of this study conclude that there are many effective practices for obtaining a professional certification. It is imperative for EIC administrators to stay current on event planning trends and best practices to improve the future of CMP exams.
URL: https://digitalcommons.calpoly.edu/expindsp/1