Department - Author 1

Dairy Science Department

Degree Name - Author 1

BS in Dairy Science



Primary Advisor

Stan Henderson


Promotion and advertising is a key aspect in a successful dairy operation. It allows for elite cows, offspring, and students to be showcased not only locally but nationwide as well and it has potential of allowing other industry professionals to invest in the quality genetics being advertised. This article gives a step by step guide showing how to successfully organize a photo shoot, submit the photo to the Holstein World Collegiate Issue, gather material necessary to creating an ad showcasing the cows at Cal Poly as well as updating the website.