History 303: Research and Writing Seminar in History
The concept of marketing is easily understood today because it is everywhere, but back in the 1950s and 1960s marketing was a relatively new concept. Specifically college marketing, as attending college became more popular from the 1960s to the 1980s. This paper is focused around Cal Poly’s promotional materials including pamphlets, brochures and course catalogs, emphasizing how pictures and words were used to market the school. Through exploration it is clear these materials focused on some majors more than others, specifically agriculture and engineering. From the 1960s to the 1980s, there is a clear change in how marketing became more intentional based off what the university was looking for in its students. These marketing strategies played a major role in the demographics that shaped Cal Poly during this time.