College - Author 1
College of Liberal Arts
Department - Author 1
Communication Studies Department
Degree Name - Author 1
BA in Communication Studies
College - Author 2
College of Liberal Arts
Department - Author 2
Communication Studies Department
Degree - Author 2
BA in Communication Studies
College - Author 3
College of Liberal Arts
Department - Author 3
Communication Studies Department
Degree - Author 3
BA in Communication Studies
Date
6-2025
Primary Advisor
Leslie Nelson, College of Liberal Arts, Communication Studies Department
Abstract/Summary
This project addresses the lack of Alumni Engagement in the Communication Studies department at Cal Poly. It aims to cultivate a stronger department community by creating sustainable resources and events to deepen connections. We looked to answer how targeted alumni outreach could strengthen the department and what benefits this would bring to current students, faculty, and alumni. To do this, our group organized an Alumni Panel event, created a contact list, implemented student alumni liaison positions, solicited donations for the COMS spring social, and worked on the department website and social media. By applying research on communication theories, we were able to strengthen and inform our strategies, which received positive feedback. We found that the limited alumni engagement was an opportunity to create long-term support, and with our initiatives, we were able to start a conversation about an eventual Alumni Affinity group. Through collaboration and creativity, we have created the foundation for a more connected and engaged alumni network that can grow and benefit future students. The COMS department is now well-positioned to continue our work, and we are excited to be a part of the future Alumni Affinity board.
URL: https://digitalcommons.calpoly.edu/comssp/275
Included in
Interpersonal and Small Group Communication Commons, Mass Communication Commons, Organizational Communication Commons, Public Relations and Advertising Commons, Social Media Commons