College - Author 1

College of Liberal Arts

Department - Author 1

Communication Studies Department

Degree Name - Author 1

BA in Communication Studies



Primary Advisor

Megan Lambertz Berndt


This study looks at what motivates students to chose a particular yoga studio in the San Luis Obispo area. The four flows of organizational communication were applied to discover what allows yoga studios to be successful. The study will uncover the research question: Using the four flows of organizational communication, why do students attend Spark Yoga over other studios in the San Luis Obispo area? Surveys and interviews were conducted to collect data in order to answer the research question. Overall, the findings showed that students attend Spark yoga over other studios in the area due to strong word of mouth advertising, satisfaction with classes offered, innovative teaching styles, and a convenient location. Therefore, Spark must continue to grow their business and attract new members by appealing to Cal Poly students.