Department - Author 1

Communication Studies Department

Degree Name - Author 1

BA in Communication Studies



Primary Advisor

Lorraine Jackson


Over the course of the last 3 decades, Nike has been the most dominant sports company in the world. Rival companies like Reebok, Adidas, and Under Armour have all failed to equal to match Nike's popularity amongst athletes and the public. This project is an analysis of how Nike has remained on top for so many years through commercials like "The Jogger" and other marketing strategies.

Included in

Marketing Commons