College - Author 1

College of Architecture and Environmental Design

Department - Author 1

Construction Management Department

Degree Name - Author 1

BS in Construction Management



Primary Advisor/Subject Matter Expert (SME)

Brick Robbins, College of Architecture and Environmental Design, Construction Management Department


The qualitative research conducted in this study aims to analyze the overall consensus of feelings and attitudes from California residents towards photovoltaic systems being installed on to their properties. The intended audience for this study are for stakeholders in the renewable energy markets, and more specifically in California’s solar panel market. Additional audiences for this study may be for additional or other research regarding solar panel or photovoltaic technology specifically within the state of California. Through a Google Forms questionnaire distributed via email, participants provide insight on their thoughts and feelings regarding certain aspects of solar panels on properties that may influence one’s decision to adopt solar panels onto their properties. The overall trends found in responses were that the stigma surrounding solar panels was generally good. The least influential aspects of solar were found to be about environmental concerns and property values. Because of this, stakeholders in the California solar power market should not be focusing solely on these topics if they are trying to reach the largest audience possible. Instead, factors regarding costs and installation processes should be looked more towards in regards to getting the most people to adopt photovoltaic systems on their properties in California.