As the efficiency and reach of global fishing has grown, overfishing has unwittingly undermined the industry’s future while at the same time depriving poor people of a dietary staple. Several problems that most concern the critics of globalization come into play: undermining the power of governments to protect their environments and citizens, an economic system that robs the poor and future generations of basic necessities, and market developments that undercut long term economic and environmental stability. I examine how creative institutional measures could avert total collapse of ocean ecosystems despite the complexity of enacting marine ethics in a globalized economy. I look at companies that work with the Marine Stewardship Council’s criteria as well as more creative measures including revamped marketing and changes in how members of the industry work together in order to encourage long term environmental and economic sustainability.

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