College - Author 1

College of Liberal Arts

Department - Author 1

Art and Design Department

Degree Name - Author 1

BFA in Art and Design



Primary Advisor

Charmaine Martinez


Lilypond USA is a Colorado-based company specializing in developing and selling specialty women’s bags, backpacks, and luggage. Their inaugural line was launched in July of 2009. This project discusses changes and refinements to their existing products through verbiage and visual edits, proposes marketing and development strategies with a product development plan developed, discusses and develops branding in the development of a new identity system as well as through branding copy and imagery. Focus Group strategies, outlines, and results are developed and discussed in detail as well. The final result is a printed deliverable proposal to Lilypond with all of the aforementioned material. The intent behind this research, development, and design is to help and persuade Lilypond to mature creatively and functionally in multiple aspects, which will enable them to develop and establish a strong and lasting relationship with their current and future customers.

Included in

Art Practice Commons