Product Photography for Agricultural Products
College - Author 1
College of Agriculture, Food and Environmental Sciences
Department - Author 1
Agricultural Education and Communication Department
Degree Name - Author 1
BS in Agricultural Communication
Megan Silcott, College of Agriculture, Food and Environmental Sciences, Agricultural Education and Communication Department
The E-commerce space is growing and E-commerce is dependent upon product photography. The product photograph is one of the most important elements of an online visual marketing strategy. When selling online, the only sense a customer can use to judge the product is sight. The picture is what your customers will utilize to decide whether they want to purchase the product or not. In the 2017 Bazaarvoice’s Shopper Experience Index, product photos are shown to be able to create a 111% conversion boost and a 180% revenue boost per visitor for top retailers and brands. The picture of a product can make or break whether somebody will buy or not. This is why the quality of the product photo is so important. Also, everyone’s time is valuable and people may not have the skills, time, or studio to take the high quality product photos they need.
The author has always had an eye for photography, but she has only pursued her photography as a hobby. For this senior project, the author will start her own photography business where she will provide product photography services to agriculture related companies. At the completion of this project, she will have a website with a portfolio of product photography from 10 clients, and her business will be up and running. This business is a good way for people in agriculture to not have to deal with the hassle of taking high quality product photos on their own. The website will include a blog that will help bridge the gap between the general population and agriculture. The author hopes her business will increase online sales through aesthetically pleasing product photography.