College

College of Agricultural, Food, and Environmental Sciences

Department

Agricultural Education and Communication Department

Degree Name

BS in Agricultural Science

Date

6-2019

Advisor(s)

Megan Silcott

Abstract/Summary

Finding California Polytechnic State University, San Luis Obispo (Cal Poly) livestock available for purchase is difficult. While many people within the livestock industry recognize Cal Poly has animals available, dealing with Craigslist advertising, newspaper clips and advertisements in magazines can be cumbersome for the searcher and costly for the university. Furthermore, online resources can leave out detailed information about the livestock for sale.

In the past, Cal Poly Dairy has had difficulty selling some of the new born bull calves from the herd. Presently, Cal Poly does not have a standard way for the public to view and purchase the bull calves from the dairy herd. A solution for selling livestock is planning and completing a senior project to gather information, resources and create a well-informed website to market the dairy bull calves at Cal Poly.

This project will create a website located within the current Cal Poly Department of Animal Science webpage. The website will have menu tabs to gather livestock information and be updated frequently during the course of the year. The site will advertise and give information out to the public. The additional webpage will also serve as an opportunity to the public to see what kind of herds are bred at Cal Poly. The website will have specific background information of the bulls’ genetics the students and faculty raise at Cal Poly. This will help the dairy expand and make tangible changes to marketing of the dairy bull calves at Cal Poly.

Available for download on Friday, June 12, 2020

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