College of Agricultural, Food, and Environmental Sciences
Agricultural Education and Communication Department
BS in Agricultural Communication
Bonita Packing Company, also known as Bonipak, has been a produce grower and shipper in the Santa Maria Valley for nearly 90 years and has contracts with customers all over the United States and Canada. Since 1932, the family owned and operated business has maintained steady growth as the population continues to rise all while making it a goal to uphold their family values and maintain their deep roots within the community. Transitioning into a fourth generation family farm, the Bonipak team hopes to continue to promote growth and maintain a positive reputation within the community and beyond. With multiple trucks passing through its facility on a daily basis year-round, the author believes it’s crucial Bonipak keep drivers satisfied in order to show appreciation as well as incentivize younger generations to follow a career path in the trucking industry. Bonipak has a current facility where its truck drivers are able to sit down, grab a snack or drink, and use the restroom. However, this facility is outdated and Bonipak is not aware if the facility meets truck driver needs and expectations. Working alongside Bonipak owners and employees, the author developed a plan to improve Bonipak’s trucker lounge and offer drivers a place where they feel appreciated for their services.