College of Agricultural, Food, and Environmental Sciences


Agricultural Education and Communication Department

Degree Name

BS in Agricultural Science




Megan Silcott


The cutting horse industry has been around for many years with the first competition being held in 1898, as a way for people to prove their own horses’ ranch talents and has now grown to an industry based on trainers and clients (NCHA, 2018). The main goal of the trainer is to get a horse prepared to show at its best ability and to win the most earnings (Wisehart, E., 2017). According to the American Quarter Horse Handbook, “Judges score the horses on their ability to keep the cow from returning to the herd, cow sense, attentiveness and courage.” (AQHA 2018). Cutting horse trainers normally have multiple clients that own horses and pay to have their horses in training with a professional trainer with the intent of developing a superb horse (Wisehart, E., 2017). To do so, trainers need a portfolio to demonstrate to the potential clients, where and how their money is being used, in order to encourage clients keep their horses in training and add horses to the training program. In addition to clients’ understanding of the training program, the team of hired help behind a cutting horse trainer will also need nutrition and equipment guidelines to keep the horses in excellent condition, including nutrition regiments (Wisehart, E., 2017).

The business plan created through this project will be implemented into Wisehart Cutting Horses to increase clientele, improve business operations and training team communication. Eric Wisehart of Santa Ynez, California, is the owner and operator of Wisehart Cutting Horses and has been professionally training cutting horses since 2010. Wisehart originally grew up in the northern parts of Colorado where he enjoyed competing in rodeos. He later found his passion in training and showing cutting horses. Wisehart has a goal to bring in ten, two-year-old horses each year to start in training and show in later years. To do so, he will need an appealing portfolio to present to the buyers of these horses (Wisehart, E. 2017).