College of Agricultural, Food, and Environmental Sciences
Agricultural Education and Communication Department
BS in Agricultural Communication
In conclusion, Rock the Vine, created a profit of $1, 245.16, as well as a platform for the local community members taste and discover new boutique winemakers and cideries in the central coast region. This event could benefit with a larger target audience and add aspects to the event ie. food, more music, beer, games. Future events will acquire different themes in order to keep the event fresh and evolving just as the wine industry seasons do. Spring and summer seasons will focus on lighter wines like whites and rosé themed events. The research discovered a need for this style event on the central coast and after reviewing results we can conclude the wine industry and community responded positively and have created a demand.