Author(s) Information

Virginia Rose LeeFollow

College

College of Agricultural, Food, and Environmental Sciences

Department

Agricultural Education and Communication Department

Degree Name

BS in Agricultural Communication

Date

3-2018

Advisor(s)

Megan Silcott

Abstract/Summary

G3 Enterprises, started by the third generation of the Gallo family, provides packing and supply chain services within the wine industry. The transportation department focuses and specializes in transporting wine grapes from vineyards to the wineries for Gallo and external companies. In some ways, marketing a service as business-to-business can be more complex than marketing a business-to-consumer product according to B2B International (Hague, Harrison, 2017). Therefore, G3 needs to branch out of its traditional marketing and keep up with current trends by creating a greater social media presence. If G3 Transportation can successfully showcase its trucking service through social media, the company will be able to reach a larger audience, generate new customers, and also build better employee/customer relationships. This project will overcome G3 Transportation’s lack of social media presence with a Facebook campaign.

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