College - Author 1
College of Agriculture, Food and Environmental Sciences
Department - Author 1
Agricultural Education and Communication Department
Degree Name - Author 1
BS in Agricultural Communication
Megan Silcott, Ann De Lay
The purpose of this project was to examine Tanimura & Antle’s (T&A) Pinterest analytics. The author will determine if using the site was beneficial for T&A’s marketing plan. T&A has a strong influence in social media marketing and has added Pinterest to the list of platforms they utilize in 2015. Analytics are useful in gauging the effectiveness of content, so analyzing T&A’s Pinterest use will provide measurable marketing tools.
The number of followers is important, but does not indicate the overall success. Therefore various metrics were measured to see who T&A’s audience was and what they were like. The findings suggest Tanimura & Antle needs to create additional Pinterest content. This project proves Pinterest and analytics expand marketing tools when used effectively to promote products and services.