College - Author 1

College of Agriculture, Food and Environmental Sciences

Department - Author 1

Agribusiness Department

Degree Name - Author 1

BS in Agricultural Business



Primary Advisor

Erik Slayter, College of Agricultural, Food, and Environmental Sciences, Agribusiness Department


The purpose of this paper was to determine whether a hard cider company could be profitable in San Luis Obispo, CA in a 3 year period. A business plan was created to analyze the potential profitability of the company and included an analysis of the market, competition, consumers, the industry, and finances.

Background information was provided on the history of the hard apple cider industry, the use and importance of a business plan and the permit and license requirements to run an alcohol business.

The CEO and founder of the future company, Erik Johnson, determined the company would be named Richard Manly Brewing Company and it was determined that if an initial investment of $500,000 can be found, the company would be profitable in 3 to 4 years.

AGB 461 Cider Business Plan.doc (559 kB)
Business Plan and Appendix