College - Author 1

College of Agriculture, Food and Environmental Sciences

Department - Author 1

Agribusiness Department

Degree Name - Author 1

BS in Agricultural Business



Primary Advisor

Lynn Hamilton, College of Agricultural, Food, and Environmental Sciences, Agribusiness Department


The Agribusiness (AGB) Department within the College of Agriculture, Food, and Environmental Sciences (CAFES) of California Polytechnic State University (Cal Poly) is interested in understanding why AGB freshmen are motivated to choose AGB as their major. Consequently, this recruitment study was undertaken to assist the Department in determining why freshmen chose AGB as their major. This study also attempts to assist the Department in understanding freshmen’s overall experience applying to Cal Poly and their perceptions related to agricultural business.

Two surveys were created and used to collect data on freshmen’s overall application experience and perceptions surrounding agricultural business. The collected data was then analyzed through descriptive statistical testing, as well as hypothesis testing.

The results of the study suggest that freshmen become more exposed to AGB through classes, major-related activities, extracurricular opportunities, and alike. This exposure influences their perceptions of and attitudes toward AGB to the extent that their interest in the industry gradually increases over time, specifically from the start to the end of the quarter. This increase in interest has long-term implications, as freshmen become inspired to continue experiencing AGB in all its facets by exploring internship opportunities, pursuing networking opportunities with professionals at events, like Ag Showcase, and more.

This suggests the importance of having and requiring all freshmen to take an introductory class such as Introduction to Agribusiness, AGB 101. An introductory class serves as a foundation for freshmen, providing them with a clear understanding of the industry while simultaneously and indirectly helping them to identify aspects within the industry they enjoy and could potentially transform into a successful career.

Included in

Agribusiness Commons