Postprint version. Published in International Food and Agribusiness Review, Volume 4, Issue 1, January 1, 2001, pages 67-79.
NOTE: At the time of publication, the author Wayne Howard was not yet affiliated with Cal Poly.
The definitive version is available at https://doi.org/10.1016/S1096-7508(01)00073-8.
Murgo Farms Inc., addresses the challenge of choosing between the Hazard Analysis Critical Control Point (HACCP), International Organization of Standardization (ISO) 9000, and ISO 14000 systems for a business with grain farming, elevator and spraying enterprises. Murgo has recently entered markets that are more quality oriented and wishes to expand its activities in those markets. The President wonders whether HACCP or ISO 9000 might help that expansion. However, the company is also faced with significant environmental risks due to its spraying and manure spreading activities and its proximity to a local municipal water source. There are good reasons for Murgo to consider each of the systems, but there is also the question of whether the benefits for implementing any system are sufficient to do so immediately.
Agribusiness | Agricultural and Resource Economics | Business