Presented at the 1999 American Agricultural Association Meeting: Nashville, TN, August 8, 1999.
NOTE: At the time of publication, the author Sean P. Hurley was not yet affiliated with Cal Poly.
Environmental issues such as air and water quality related to livestock production currently receive much attention. Potential methods for environmental improvement range from regulation to market solutions. This study looks at consumer willingness to pay for pork products with embedded environmental attributes. Experimental auctions showed that over one-half of the participants (62%) paid a premium, that did not vary significantly between differing regions of the United States. (JEL Codes Q13, Q25)
Agribusiness | Agricultural and Resource Economics | Business
1999 by Sean P. Hurley and James B. Kliebenstein
Number of Pages
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