Abstract

This exploratory research found that produce purchased at San Luis Obispo County, California farmers’ markets to be an apparent better value than supermarket produce. Prices for most commodities were either the same or lower and the product quality was better at times than the same product offered at the paired supermarket. Fourteen commodities were examined at six farmers’ markets locations, over half of those in the county, conducted across all four seasons in 1999.

Disciplines

Agribusiness

Number of Pages

11

Publisher statement

This is an Accepted Manuscript of a book chapter published by Routledge/CRC Press in Integrated View of Fruit & Vegetable Quality on January 18, 2018, available online at: http://www.routledge.com/9781351073769.

Included in

Agribusiness Commons

Share

COinS
 

URL: https://digitalcommons.calpoly.edu/agb_fac/158