Published in California Agriculture, Volume 58, Issue 2, April 1, 2004, pages 99-105.
NOTE: At the time of publication, the author Jennifer S. James was not yet affiliated with Cal Poly.
Results from consumer surveys reveal some basic conclusions about consumer attitudes toward agricultural biotechnology. First, consumers do not agree about whether biotech foods are good or bad. Second, a small group of people strongly opposes them. Third, the majority of consumers are uninformed about the technology and how food is produced. Relatively small but vocal anti-biotechnology activist groups are successful at influencing public opinion because of consumers’ lack of knowledge, creating a role for universities and government agencies to provide clear, objective and accessible information.
Agribusiness | Agricultural and Resource Economics | Business
2004 by Jennifer S. James