Title

Law Estates Wine

Author

Devon Pitts, Agribusiness, Cal Poly, San Luis Obispo
Cheyenne Jepsen, Agribusiness, Cal Poly, San Luis Obispo
Will Akkaya, Agribusiness, Cal Poly, San Luis Obispo

Department

Agribusiness Department

Degree Name

BS in Agricultural Business

Date

6-2014

Advisor

Dr. Wayne Howard

Abstract

Law Estate Wine differentiates its high end wines through quality and highly personal wine tastings. Believing that word of mouth and personal experience is the best way to market high end wines, Law offers tastings only through appointments, with 4-6 people per tasting. They also submit wines to selective wine journals and competitions. This selective business model appears to be successful for this boutique (under 10,000 cases) winery.

URL: https://digitalcommons.calpoly.edu/agb_cs/40