Date

3-2010

Degree Name

BS in Social Sciences

Department

Social Sciences Department

Advisor(s)

Christopher Bickel

Abstract

Included is an in depth look at the various aspects of society that effect how women view their bodies. Included are topics such as the print media, advertising, television programs, children’s toys, clothing sizes, plastic surgery and the diet and beauty industry. Each of these topics is examined in detail and related back to not only how they affect today’s woman and the way in which she views her body, but how companies use women’s manipulation to their benefit in achieving maximum profits for their corporation and thus perpetuating the highly patriarchal system.

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