College - Author 1
College of Agriculture, Food and Environmental Sciences
Department - Author 1
Recreation, Parks, and Tourism Administration Department
Degree Name - Author 1
BS in Recreation, Parks, and Tourism Administration
Date
3-2017
Primary Advisor
Brian Greenwood
Abstract/Summary
Company culture exists within every organization and makes up the company’s DNA. Apple Inc. (Apple) is a worldwide technology company that innovates new products and services while having environmental practices in mind. The purpose of this study was to examine the company culture of Apple. The researcher used a best practices guide to evaluate Apple’s company culture. This study found that Apple is effective in their company culture practices, however, could focus their efforts more on employees. In order to continue to have a positive company culture, Apple should focus more efforts on employees and utilize a more adhocracy style culture.
URL: https://digitalcommons.calpoly.edu/rptasp/71