Date

3-2015

Degree Name

BS in Recreation, Parks, and Tourism Administration

Department

Recreation, Parks, and Tourism Administration Department

Advisor(s)

Brian Greenwood

Abstract

Multi-national hotel chains have thousands of hotels and resorts all over the world. Despite their many differences, one thing they all have in common is the need to advertise. The purpose of this study was to research the advertising techniques of each chain in order to determine the best practices for this business sector. The researcher found that many of the chains were inconsistent with their advertising platforms, rendering their efforts ineffective for acquiring and maintaining customers. Key recommendations were that a company only keeps advertising platforms if they are able to maintain and manage them well, to ensure that television advertising be a focus for the chain as a whole, and that print advertisements target as diverse of an audience as possible.

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