Date

6-2010

Degree Name

BS in Recreation, Parks, and Tourism Administration

Department

Recreation, Parks, and Tourism Administration Department

Advisor(s)

Marni Goldenberg

Abstract

Research shows the main factors that influence student attendance to performances are social status, motivation, and perception of time, whereas the main factors for attending sport games are team identification and social networking. The purpose of this study was to determine the factors that influence Cal Poly students’ decision in attending sporting games versus attending performances at the Performing Arts Center. The researcher collected data from 250 students in nine classrooms during Cal Poly’s Spring Quarter. This study found that students claim to more frequently attend games and have a higher interest in attending games than performances. Social networking was a top motivation for students to attend games and lack of time was a common reason for not attending both games and performances. It is recommended that Cal Poly Arts and Cal Poly Athletics better advertise game and performance times, as well as discounted student rates, and offer incentives for student participation.

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