Date

3-2012

Degree Name

BS in Recreation, Parks, and Tourism Administration

Department

Recreation, Parks, and Tourism Administration Department

Advisor(s)

William Hendricks

Abstract

Utilizing social media has become a lifestyle component for many individuals, and an inexpensive marketing tool for businesses. As the popularity of social media marketing rises, it would behoove any business to create and maintain a social media site to stay in contact with their consumers and to market their products. The purpose of this study was to examine comfort levels with technology in the special events industry. The researcher created an online questionnaire and distributed it to special event industry professionals. A relationship exists between number of years of experience in the special events industry and comfort level with the use of industry software and social media sites. Further research should be conducted to test how financially beneficial social media marketing is to an organization.

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