BS in Recreation, Parks, and Tourism Administration
Recreation, Parks, and Tourism Administration Department
Tourism has played a major role in Lebanon since its peak period of 1930-1974; sometimes subsiding as a result of war and conflict, but always rebounding at least to some extent. Lebanon’s touristic appeal includes its geographic location between the East and the West, its varied landscape (beaches and mountains), its hospitable and diverse population, and its well loved cuisine. The focus of this study was food and wine initiatives across the country, and their role as related to the traditional tourism industry. The purpose of this study was to develop an understanding of the nature of regional and community based initiatives within the interrelated sectors of food and wine tourism in post-war Lebanon. Data was collected in January 2011 through personal interviews with experts in the field. Findings revealed a need for greater support of the food and wine industry, as it has proven to be a sustainable alternative to traditional touristic development strategies.