Date

3-2011

Degree Name

BS in Recreation, Parks, and Tourism Administration

Department

Recreation, Parks, and Tourism Administration Department

Advisor(s)

William Hendricks

Abstract

The San Luis Obispo County Visitors and Conference Bureau hosted the first food and wine event “Sunset Magazine’s Savor the Central Coast” that showcased the county’s best food and wine. Within the tourism industry stakeholder and Convention and Visitors Bureaus (CVBs) involvement in the community are crucial to tourism success. The purpose of this study was to assess the satisfaction of vendors who participated in the event. This study was conducted through the online survey application SurveyMonkey. The results of the survey indicate that overall, vendors were fairly satisfied with the event; however, they would like to see booth space and placement, and the number of event attendees improved. Key conclusions made from this study are to move toward better vendor representation, and to provide improved space allocation.

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