Abstract

Organizations make significant investments in information technology. However, if individuals do not use information system applications as anticipated, successful implementation can be hard to achieve. In order to investigate some key factors thought to affect an individual's use of information technology, this study draws on Bandura's Social Cognitive Theory (SCT), Triandis's Theory of Interpersonal Behavior (TIB), and the computer anxiety literature to develop its conceptual model and research hypotheses. An empirical investigation (n=978) found support for the majority of the hypotheses. As suggested by SCT, experience and support were positively related to computer self-efficacy, and computer self-efficacy was negatively related to anxiety and positively related to usage. As suggested by TIB, experience was positively related to usage. Furthermore, computer anxiety was negatively related to experience. By providing insight into these important relationships, this research can help further understanding of their role in the acceptance and use of information technology.

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Marketing

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Marketing Commons

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URL: http://digitalcommons.calpoly.edu/mkt_fac/28