Recommended Citation
Published in New World Marketing, Bruce David Keillor & Timothy J Wilkinson (eds.), January 1, 2007, pages 175-196.
Disciplines
Marketing
Copyright
2007 by Praeger.
Publisher statement
Reproduced with permission of Greenwood Publishing Group, Inc., Westport, CT.
Included in
URL: https://digitalcommons.calpoly.edu/mkt_fac/17