DigitalCommons at Cal Poly

Submissions from 2008

Implementing Assessment in an Outcome-Based Marketing Curriculum, Norm A. Borin, Lynn E. Metcalf, and Brian C. Tietje

Submissions from 2007

Negotiations in International Marketing, Allan Bird and Lynn E. Metcalf

A Replicable, Zero-Based Model for Marketing Curriculum Innovation, Norm A. Borin, Lynn E. Metcalf, and Brian C. Tietje

Cultural Influences in Negotiations: A Four Country Comparitive Analysis, Lynn E. Metcalf, Allan Bird, Mark F. Peterson, Mahesh Shankarmahesh, and Terri R. Lituchy

Submissions from 2006

A New Look at Industrial Sales and its Requisite Competencies, Clifford S. Barber and Brian C. Tietje

Cultural tendencies in negotiation: A comparison of Finland, India, Mexico, Turkey, and the United States, Lynn E. Metcalf, Allan Bird, Mahesh Shankarmahesh, Zeynep Aycan, Jorma Larimo, and Didimo Dewar Valdelamar

Submissions from 2004

A Distribution Services Approach for Developing Effective Competitive Strategies Against "Big Box" Retailers, Clifford S. Barber and Brian C. Tietje

Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?, Frederic F. Brunel, Brian C. Tietje, and Anthony G. Greenwald

Integrating the Hofstede dimensions and twelve aspects of negotiating behavior: A six country comparison, Lynn E. Metcalf and Allan Bird

Competency requirements for managerial development in manufacturing, assembly, and/or material processing functions, Brian C. Tietje and Clifford S. Barber

Submissions from 2002

When Do Rewards Have Enhancement Effects? An Availability Valence Approach, Brian C. Tietje

Submissions from 1998

The Effect of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions, Dhruv Grewal, R. Krishnan, Julie Baker, and Norm A. Borin

Creating a Market Orientation, John C. Narver, Stanley F. Slater, and Brian C. Tietje

Submissions from 1995

Market Power and Performance: A Cross-Industry Analysis of Manufacturers and Retailers, Kusum L. Ailawadi, Norm Borin, and Paul W. Farris

A Sensitivity Analysis of Retailer Shelf Management Models, Norm A. Borin and Paul Farris

Submissions from 1994

A Model for Determining Retail Product Category Assortment and Shelf Space Allocation, Norm Borin, Paul W. Farris, and James R. Freeland

Submissions from 1991

A Pilot Test of Discrimination in the Japanese Distribution System, Norm A. Borin, Cynthia Van Vranken, and Paul W. Farris

Submissions from 1990

An Empirical Comparison of Direct Product Profit and Existing Measures of SKU Productivity, Norm Borin and Paul Farris