Faculty in the Orfalea College of Business conduct research that advances theory, informs practice, and improves our understanding of the complex interface between technology, human behavior, organizations and markets. Their research addresses real-world problems, involves students when appropriate, influences public and regulatory policies, and contributes to experiential-based learning. The departmental areas promote and maintain a multitude of opportunities for industry to advise and further the interests of students and faculty.

Modified from cob.calpoly.edu

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Submissions from 2023

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Light Bulb Moments: Where Do Student Entrepreneurs Get Their Ideas, Stern Neill and Mark Bieraugel

Submissions from 2022

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Linking Managerial Capital with Explorative Strategy and Growth in China, Stern Neill, Minhua Wu, and Terry W. Noel

Submissions from 2021

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Trust Transfer and the Intention to Use App-enabled Carpooling Service, Minhua Wu and Stern Neill

Submissions from 2018

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The influence of managerial optimism and self-regulation on learning and business growth expectations within an emerging economic context, Stern Neill, Raghuvar Dutt Pathak, Barbara A. Ribbens, Terry W. Noel, and Gurmeet Singh

Submissions from 2017

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Distinguishing entrepreneurial approaches to opportunity perception, Stern Neill, Lynn E. Metcalf, and Jonathan L. York

Submissions from 2016

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The Impact of Peer Mentoring on Marketing Content Mastery, Lynn E. Metcalf, Stern Neill, Lisa R. Simon, Sharon Dobson, and Brennan Davis

Submissions from 2015

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Seeing What Others Miss: A Study of Women Entrepreneurs in High-Growth Startups, Stern Neill, Lynn E. Metcalf, and Jonathan L. York

Submissions from 2011

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Consumer effects of environmental impact in product labeling, Norm Borin, Douglas C. Cerf, and R. Krishnan

Submissions from 2009

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Marketing Concept Manifestations in Fiji Enterprises: Confirming the Link to Organizational Competitiveness, Stern Neill, Raghuvar Dutt Pathak, and Narendra Reddy

Submissions from 2007

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Negotiations in International Marketing, Allan Bird and Lynn E. Metcalf

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A Replicable, Zero-Based Model for Marketing Curriculum Innovation, Norm A. Borin, Lynn E. Metcalf, and Brian C. Tietje

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Cultural Influences in Negotiations: A Four Country Comparitive Analysis, Lynn E. Metcalf, Allan Bird, Mark F. Peterson, Mahesh Shankarmahesh, and Terri R. Lituchy

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Developing the Organization's Sensemaking Capability: Precursor to an Adaptive Strategic Marketing Response, Stern Neill, Daryl McKee, and Gregory M. Rose

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Achieving Adaptive Ends Through Equivocality: A Study of Organizational Antecedents and Consequences, Stern Neill and Gregory M. Rose

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Manufacturer Perceptions of the Consequences of Task and Emotional Conflict Within Domestic Channels of Distribution, Gregory M. Rose, Aviv Shoham, Stern Neill, and Ayalla Ruvio

Submissions from 2006

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A New Look at Industrial Sales and its Requisite Competencies, Clifford S. Barber and Brian C. Tietje

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Cultural tendencies in negotiation: A comparison of Finland, India, Mexico, Turkey, and the United States, Lynn E. Metcalf, Allan Bird, Mahesh Shankarmahesh, Zeynep Aycan, Jorma Larimo, and Didimo Dewar Valdelamar

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The Effect of Strategic Complexity on Marketing Strategy and Organizational Performance, Stern Neill and Gregory M. Rose