Date

3-2011

Degree Name

BS in Business Administration

Department

Management

Advisor(s)

Rebecca Ellis

Abstract

This is a Business Plan, Market Analysis and Employee Handbook for a proposed bed and breakfast in the Mammoth Lakes area. It consists of a detailed business plan including objectives, mission statements, a company summary, the opportunity and services provided. The market analysis looks at the situation, customer, competitors, the challenge and opportunity, market strategy, short and long term projections, and advertising. Finally, the employee handbook covers all necessary details for an employer and employee.