Title

Ruled By Venus

Author(s) Information

Audrey Marie Cathalifaud, California Polytechnic University, San Luis ObispoFollow

College - Author 1

Orfalea College of Business

Department - Author 1

Marketing

Degree Name - Author 1

BS in Business Administration

Date

6-2021

Primary Advisor

Catherine Hillman, Orfalea College of Business

Abstract/Summary

The following report contains a plan for the creation of and marketing of my own brand, Ruled By Venus. The report describes plans for brand development, segmentation and targeting, competition research, positioning, and social media marketing. All of the clothes seen in this report were designed and sewed by me. My passion for creative, sustainable fashion is the foundation for this brand.

URL: https://digitalcommons.calpoly.edu/marktsp/2