Date

12-2014

Degree Name

BS in Journalism

Department

Journalism Department

Advisor(s)

Dan Eller

Abstract

The Paso Robles Wine Country Alliance hosted a buyer’s retreat November 2-4, 2014. The buyer’s retreat consisted of business/restaurant owners coming to Paso Robles for three days of seminars, tastings, tours, etc. about the wine industry in Paso Robles. The hope from this retreat was that the guests would end up buying Paso Robles wine, ultimately helping to brand the wine industry of Paso Robles.

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