Date

6-2014

Degree Name

BS in Journalism

Department

Journalism Department

Advisor(s)

Dan Eller

Abstract

The following study investigates how to produce the most effective and eye-catching press release on a national level for Summit Outdoor Supply (S.O.S). Winter quarter of 2014, my partner and I worked on a local campaign for S.O.S., using traditional text-based press releases to get media coverage. Although we did see some success with the traditional press release, there were often times our releases would get lost in the shuffle of the many releases that media outlets received each day. My goal with this project is to learn how to produce a press release that will get noticed out of hundreds and even thousands of others. Part of this will come from straying away from the traditional written press release and moving into a interactive multimedia press release that can follow the new style of multimedia PR. The rise of this multimedia PR is giving public relation professionals an advantage of reaching target audiences in non-traditional settings (PR Newswire, 2014).