Date

3-2014

Degree Name

BS in Journalism

Department

Journalism Department

Advisor(s)

Dan Eller

Abstract

Collegiate football is the preeminent sport at most universities and is closely observed by a very dedicated and consistent fan base. At California Polytechnic State University San Luis Obispo, the football program has a very minimal following compared to other Division 1 (both BCS and FCS) schools. Since a strong and passionate fan base is absolutely crucial to maintaining consistently high game day attendance rates, Cal Poly immediately needs to explore avenues to reach out to its publics. This study observes how Cal Poly’s football program could increase attendance and build consistency in their fan base by implementing a proactive branding plan.

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