Date

6-2013

Degree Name

BS in Journalism

Department

Journalism Department

Advisor(s)

Patrick Howe

Abstract

The following research is dedicated to working with the clothing brand Shreddz to analyze marketing data and create a marketing strategy. Using scholarly findings as a literature source this campaign will help develop a direction to relaunch the Shreddz brand. Analyzing the diffusion theory will determine how people process and accept new information. Different forms of marketing including branding, social media and guerilla marketing will be used in trial form to gather data to present to the clothing company. The effectiveness of each trial will be measured in order to supply Shreddz with a new strategy. All of the trials will be conducted in the most inexpensive way possible since Shreddz has a small budget. The research also addresses consumer behaviors within their target audience.

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