Date

6-2013

Degree Name

BS in Journalism

Department

Journalism Department

Advisor(s)

Patrick Howe

Abstract

This study researches how the tourism indsutry is using social media to create a strong destination image and be in constant communication with their customers. Their customers use social media as a research tool in deciding where to book their next vacation and it helps when booking locations have a destination image for them to see. The destination image can be created from marketing-generated content as well as consumer-generated content on social media sites. When consumers find a destination image that they think suits their personality they are more likely to have a satisfying experience and share their experience on social media through consumer-generated content.

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