BS in Journalism
The following study investigates the best social media practices available for newspapers, with the goal of increasing social media followers and interaction, and gaining increased traffic and readers on a newspapers website. By taking the conclusions about best practices made in the study, the study also works to specifically form best practices recommendations for Mustang Daily, the student-run daily newspaper at California Polytechnic State University in San Luis Obispo, California. This study focuses on the best practices available in current social media by consulting existing literature on the subject and interviewing experts in the fields of media and social media. The study specifically focuses on Twitter by gathering activity data from six newspapers’ Twitter profiles for a one-month period, and analyzing that data.