Date

12-2011

Degree Name

BS in Journalism

Department

Journalism Department

Advisor(s)

Dan Eller

Abstract

Every small business owner is looking for ways to improve their customer base and increase their profits with the smallest amount of investment possible. Two of the most important elements of successful small restaurants are consistent employee training and PR/marketing strategies. This paper addresses the importance of effective employee training methods and PR/marketing methods. The effectiveness of YouTube videos is addressed as it pertains to Doc Burnstein’s Ice Cream Lab in Arroyo Grande, California. There is a focus on two-way communication and communication with publics.

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