Date

3-2012

Degree Name

BS in Journalism

Department

Journalism Department

Advisor(s)

Dan Eller

Abstract

In the most recent decade, there has been a shortage of effectively managed corporate crises. This study is meant to discover the reasons behind the ineffective crisis management responses through the inspection of past corporate case studies in crisis management, as well as what can be done to help corporations use crisis management more effectively. The best practices in effective corporate crisis management in the three different stages of a crisis were attained through the utilization of case studies and expert opinions. The recommendations for practice include making pre-planning and evaluation regarded as more important in crisis management plans, choosing the correct spokesperson, and involving leaders in every stage of crisis management. These recommendations, along with the other best practices divided into crisis stages, should be a helpful overview to educate a corporate crisis manager prior to a crisis, during a crisis, or after a crisis has occurred.