Date

12-2011

Degree Name

BS in Journalism

Department

Journalism Department

Advisor(s)

Dan Eller

Abstract

A majority of large corporations, with a special focus on national food chains, put all of their marketing on national and international levels. Most corporations tend to forget about the local aspect of business. The newsletter for California Pizza Kitchen San Luis Obispo was created in order to go against the normal ways of these large restaurant chains, in an attempt to reach out to the community. This paper addresses the need for large corporations, with respect to national food chains, to bring things to a local level. The focus of marketing on a local level is constantly overlooked because it requires a lot of time and effort that people are not necessarily willing to dedicate. The importance of local marketing and how it can improve business is addressed as well as what it does for the company name in the community.